DEFINE YOUR TARGET AUDIENCE AND THEIR INTERESTS
The first step in most marketing campaigns, Search Marketing included, is to start by defining your target audience. Your target audience is a defined set of people who you are marketing your product to.
What we want to zero in on for our SEO Strategy.
What do they want?
What are their needs that aren’t being met?
Knowing these things will help us better define a content strategy and prioritize content to bring to the forefront.
When you know who’s looking for you, this helps you choose where best to advertise. You need to know who your target audience is, so that you can advertise with the right search engines and use the right keywords on your Web site.
You need to know who your search engine visitors are because this demographic data helps you effectively target your market. This demographic distribution is often associated with search query keywords, the words that search engine visitors use to search for your products. Basically your keywords are the words you used in your search query — or what you typed into the little search window.
The search engine goes to work combing its index for Web pages containing these specific keywords and returns to you with the results. That way, if you have a product that’s geared towards a certain age bracket, or towards women more than men, you can tailor your keywords accordingly. It may seem inconsequential, but this is important if you want to be ranked well for targeted searches.
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