Smarter Social Marketing 2018 = predictions and research to help you plan. You never know where your next new customers might be hiding!
Social Media companies are continuing to improve their advertising platforms / Increase their advertising prices with a eye to grow their unique audiences as much as possible.
The goal is diversify your ad budget. Instead of boosting the same type of post every week on Big Name Media sites, start experimenting with other platforms to really see where you end up getting the most bang for your buck.
2018 Tip: Start using Instagram Stories if you’re not already. Always remember that private companies like Twitter can and often do make major changes without warning, which can turn your strategy upside-down.
Are you tired of hearing us talk about how important video is? Well, sorry, because in 2018 video will be even more important!
As Facebook releases more tools to encourage users to create more videos, LinkedIn launches video ads, and your Instagram feed is slowly taken over by augmented reality, 2018 won’t let you forget that video reigns supreme!
Think about what is valuable, inspiring or entertaining to your audience, and then decide how you can deliver.